June 28, 2023
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Press
Dailymotion and Goodeed expand partnership globally
AdTech charity initiative raises nearly 140K USD for 170 associations and NGO partners through offering solidarity ad format to publishers
New York and Paris: June 20, 2023 – Dailymotion, the leading independent, worldwide video marketing platform, has today announced the global expansion of its partnership with Goodeed, the first B-corp certified advertising company to fund charity projects through a brand’s media budget, to include the United States, Canada, Europe, Latin America and Asia Pacific.
Research has found that 90% of consumers expect brands to be committed to improving society and the planet. Goodeed offers the industry’s first solidarity format which allows video viewers to finance ecological or humanitarian projects just by watching an ad.These solidarity campaigns will be broadcast within the instream video inventory of the Dailymotion platform and through the power of its network of partner publishers.
For each advertisement broadcast with the Goodeed solidarity format, part of the media budget invested by the advertiser is donated to one of the partner charities and associations.Since the partnership started in 2019, 21 advertisers and brands have used solidarity format offered through the Dailymotion-Goodeed partnership and have raised nearly 140,000 USD for charities around the world including empowher, Jane Goodall Institute France, No Plastic In My Sea and many more.
“Dailymotion was the first advertising solution to amplify the Goodeed solidarity format commercially with agencies and advertisers and the results have proven even more successful than we could have hoped”, said Jenny Tordjman, CEO, Goodeed. “Through this globally expanded partnership with Dailymotion, we are furthering our mission and increasing our footprint to support over 300 charities, with more to be added.”
“Initially launched in 2020 in France, our partnership has been warmly welcomed by our Advertisers committed to making a difference in the world. The solidarity format allows advertisers to promote and demonstrate their commitment to a cause by investing their media budgets in a more responsible way.” said Hamza Kourimate, VP Sales, Marketing & Solutions, Dailymotion Advertising. “Recognizing the success we’ve had in the French market alone, it’s a natural next step that we offer the Goodeed solidarity format to all the markets we serve, globally.”
About Dailymotion Advertising
Dailymotion Advertising helps brand marketers reach their desired audiences with massive scale in a brand safe environment through engaging video inventory. The video marketing platform is built on a light, flexible player, paired with intuitive algorithms that provide carefully selected recommendations based on first-party audience data, to meaningfully connect viewers and advertisers. Founded in 2005, Dailymotion is a global video streaming platform that connects over 350 million video-seekers to their personal world of news, sports, and entertainment content each month. Dailymotion is owned by Vivendi and headquartered in Paris with offices in New York, Singapore, and Marseille.
About Goodeed
Goodeed leverages advertising to create a positive impact: supporting concrete nonprofit projects by transforming media budgets to increase their impact while engaging brands’ target audiences! Each advertising campaign run with the Goodeed format results in the support of one nonprofit organization thanks to Goodeed’s solidarity business model: 60% of their revenues from advertisers’ media investments are given to a nonprofit organization to finance environmental or social projects that align with the brand’s values.